CHALLENGE EVERYDAY DISCOMFORT

Our mission: support guys in challenging everyday discomfort. Here are a few ways we’ve done that.

for those with balls

LET’S PUT IT OUT THERE

As human beings, and guys, we deal with discomfort every day.

This discomfort can show up as little annoyances, like sweat. Or chafing. Or the things we don’t talk about, but know too well: that unfortunate public shimmy we’ve all had to do to un-stick our balls from our leg.

It can show up as bigger stuff: fear, feeling uncomfortable in our own skin, or the days when we just can’t bring ourselves to get out of bed.

Whether big or small, physical or mental, discomfort is a part of our lives — day in, day out.

As men, oftentimes, we’re taught not to talk about it. We grow up with phrases like “balls of steel” and “balls to the wall” (both of which sound actually quite painful, TBH) and we’re told to “grow a pair” rather than actually explore what we’re experiencing.

But here’s what we’ve learned about discomfort: it’s the moments where we challenge it head on that often lead us not only to resolution, but to something pretty great.

Every single one of our break-through technologies have started with the uncomfortable things we’ve been taught not to talk about: the sweaty things, the things that chafe, the unmentionables that stick to your leg. And it’s in facing these discomforts head-on that we’ve emerged with something new. Something unforeseen. Something great.

And so, our mission to support guys in challenging everyday discomfort was born. Every product we make is designed to help men feel comfortable, supported and secure, so that they can get out there and get on to their own “something great" — whatever that may be.

Guys, we've got your back. And your boys.

WHAT WE'VE BEEN UP TO

From Undie Runs to hackathons and some uncomfortable (but good) conversations... it's been a wild ride. Thanks for joining us on it.

Bring on the #Curveballs

Introducing #CurveBalls — a series of real conversations with real men. No scripts, no egos, no question out of limits.

MOVEMBER UNDIE RUN

We dared nearly 1,000 men across North America to strip down and bare it all in the name of men’s health.

QUESTION THE RULES: OF MEN

Sure, talking about your balls can be uncomfortable. So can a lot of things. We partnered with ManTalks to host a series of (sometimes uncomfortable) conversations about being a man today.

FOR THOSE WITH BALLS

What does it mean to “have balls” these days? That’s up to you. But one thing’s for certain: if you’ve got ‘em, we’ve got you.

THE UNDIE HACKATHON

What happens when you gather some of Canada’s most creative (and kookiest) minds to rethink the future of men’s underwear?

LIKE FOR LIKE? (JK, WE’RE BETTER THAN THAT)

Join the fun on Instagram. LOLs are a guarantee.

The Best Pouch Underwear to Keep Your Package in Place

- The Manual