Digital Marketing Manager

Location

Vancouver, Canada

Term

Full Time

Date Posted

Aug 22, 2019

Reporting to the Vice President of eCommerce, you will oversee the digital marketing programs as it relates to Saxxunderwear.com , Saxxunderwear.ca and the Amazon channels. You will also work closely with the in-house Creative and Brand Team to stay in lock step with product launches, campaign execution, and brand alignment. You are full of ideas, passion, and love digital.

RESPONSIBILITIES INCLUDE:
  • Manages digital channel strategies including, paid media, email, and organic
  • Helps manage departmental budget & forecast, as it relates to respective media spends
  • Collaborates with internal teams to create digital experiences and optimize user experience
  • Evaluates end-to-end customer experience across multiple channels and customer touch points
  • Analyzes digital marketing programs to identify trends and insights to optimize strategies based on performance
  • Manages external relationships including agencies and other vendor partners
  • Measures and reports on performance of all digital marketing campaigns, assesses against goals (ROI and KPIs), provides guidance and recommendations
  • Identifies trends and insights, and optimizes spend and channel performance accordingly
  • Supports the build out of digital marketing and social media strategies to increase reach, engagement, conversion, AOV and retention
  • Provides ongoing competitive intelligence and digital trend information
  • Works closely with various internal departments from IT, Customer Care and Creative
Skills and Qualifications
  • Minimum 5 years’ experience in Digital Marketing and eCommerce charged with driving conversions
  • Minimum 3 years’ experience in Email
  • Minimum 3 years’ experience leading and building a team
  • Minimum 1 year experience with managing Amazon Advertising programs
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Advanced analytical capabilities with strong working knowledge (minimum 2 years) of Google Analytics, Webmaster Tools and other analytics platforms
  • Experienced in goal-setting and defining & managing KPIs
  • Experience with HTML/CSS a plus
  • Highly analytical and an expert in analyzing metrics, identifying trends and developing data-driven recommendations and strategies based on insights
  • Able to manage project deadlines within established cost and time frames
Apply