Digital Marketing Operations Specialist (15-Month Contract)

THE DIGITAL MARKETING OPERATIONS SPECIALIST WILL….

Contribute to key growth areas on the Digital Marketing team such as email, SMS/MMS, affiliate, and paid digital marketing channels (Meta, Google, YouTube, etc), as well as SEO. As an individual, you have solid experience in the end-to-end customer experience in a DTC business. You are results-oriented, and have a knack for asking tough questions while having the analytical ability to validate the answers.  You demonstrate a positive can-do attitude, a desire to work with cross-functional teams, and enjoy solving complex problems.

RESPONSIBILITIES INCLUDE:

• Contribute to the build-out of the email and paid campaign calendar by working alongside the digital marketing and eCommerce team and alongside the brand team to keep campaign calendars up-to-date.
• Ownership of submitting all briefs for the digital marketing department, ranging from email/SMS, affiliate, and paid campaign briefs (including A/B testing requests)
• Pass creative to relevant stakeholders internally and externally, on time, in the appropriate formats, and using the correct naming conventions.
• Assist in the management of our AOR (agency of record) email-building team.
• Oversee and participate in the email and paid media QA process.
• Collaborate on the merchandising strategy for emails based on inventory levels and seasonal priorities.
• Map out landing page destinations for email and paid media campaigns and assist in identifying needs for landing page enhancements.
• Monitor and execute the email coupon management through our ESP and eCommerce platform.
• Manage and contribute to the affiliate program through the assessment of new affiliate opportunities, management of assets, and coordination of invoices and commissions clawbacks.
• Support with SEO agency partnership management, participate in keyword research, and ensure SEO optimizations are completed on time through collaboration with the eCommerce team.
• Oversee product feed optimizations as they relate to digital marketing channels (e.g. product title optimizations)
• Own inventory checks and communicate risks/findings back to the digital marketing and eCommerce teams.
• Scope out new potential digital marketing/eCommerce partnership opportunities and support in the implementation and ongoing project management.
• Assist in building out seasonal go-to-market and strategy decks as they relate to digital marketing channels and initiatives.
• Work on other duties as assigned. This is an ever-evolving role and adaptability will be the key to success!

REQUIRED QUALIFICATIONS:

• University Degree or equivalent in business, communication, marketing, or a related field.
• 2+ years of experience in email, SMS, affiliate, SEO, Podcast, or digital marketing operations.
• 2+ years of experience optimizing digital marketing systems and streamlining processes and operations within an eCommerce organization.
• High level of experience in managing project deadlines within established cost and time frames.
• Working knowledge of sprint management platforms such as Asana.
• Expert-level knowledge of Microsoft Excel, Google Analytics, and PowerPoint.
• Analytical mindset with the ability to analyze and report on sales and product performance for digital marketing campaign performance.
• Experience with writing campaign briefs for digital marketing.
• Data and results-oriented with the ability and desire to follow the process, with high expectations of self and team.
• Excellent communication skills (oral and written)
• Ability to problem solve and seek out solutions.
• Creative, analytical, strategic problem-solving skills.
• Detail-oriented, and able to manage multiple complex projects.
• Exceptional organization and time management skills with the ability to adapt to change when needed.
• Ability to work with cross-functional teams to deliver a common goal.
• Team player who’s comfortable with working in a fun, fast-paced, results-oriented environment.

WHY WE THINK YOU’LL LOVE WORKING WITH US

• We offer competitive salaries, a comprehensive benefits package including health, dental, and vision coverage, and an Employee and Family Assistance Program to support your wellbeing.
• Get additional health care support through a virtual health care platform and a health spending account.
• Have your birthday off to celebrate in style..
• Be part of a team of incredibly talented, passionate, and driven people focused on building and innovating.
• Make an impact with your work—each person has an equal opportunity to contribute to our goals.
• Join one of the fastest-growing companies in Vancouver and find opportunities to grow in your own career—offering advancement opportunities for our team members is important to us!
• Stay fueled with our in-house chef, healthy snacks, coffee, and tea.
• Hang out with the cute and cuddly dogs at our headquarters.
• Stay fit with our in-office gym.
• During the COVID 19 pandemic, we learned the majority of our roles are remote-friendly. Although there may be times where it is required or more effective to be in office for certain meetings or tasks, we are fully committed to a remote work environment.

Please forward your resume and quote Digital Marketing Operations Specialist (15-month contract) in the subject line. No phone calls please. We appreciate your interest in the role, however; only successful applicants will be contacted for an interview. Thank you for your interest in a career with SAXX.