THE WORLD'S FIRST UNDIE HACKATHON

MEET THE SCIENTIST HELPING US RETHINK UNDERWEAR

Award-winning scientist Andrew Pelling runs a curiosity-driven lab where they've figured out how to grow human body parts on plants — so naturally, we partnered with him to rethink the future of men's underwear.

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ANDREW PELLING

Meet the scientist and biohacker

In partnership with the Pelling Lab and PHacktory we asked almost 100 of Canada's most creative (and kookiest) minds to reimagine men's underwear world's first Undie Hackathon… and the results were even more weird, wild and wonderful than we could have ever dreamed of.

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Join the fun on Instagram. Good times are a guarantee.

Such a good event. Well organized, lots of fun and plenty of networking. Definitely should be the first of many hackathons.

@philip_hicks_coaching