Looking for a little preview of what’s to come? From prints and patterns to life-changing new products, here’s what we’ve got coming next.
For The Boys
Launch Date: February 2021
For those days when you and the boys just gotta roll deep, we’re launching a “For the Boys” underwear collection. Coming to an internet near you, pick up matching underwear for you and your mates that’ll take any special moment (birthday, bachelor party, bris) and turn it into a major milestone. Featuring our best-selling Vibe boxer brief in the Bowties and Booze print, guys can customize their waistband color to fit the crew’s unique vibe. Select how many pairs you’d like along with individual sizes and we’ll send you the whole shebang in a limited-edition gift box with customized labels. Rock your next boys retreat with some good times, great friends, and comfy underwear.Shop Now
BETAWAVE & OH BUOY
LAUNCH DATE: MARCH 2021
Whether it’s beach, bath or beyond, our new swim shorts are sure to make a splash. Betawave is the first-ever board short equipped with an integrated liner and the BallPark Pouch. Doesn’t matter if it’s big waves or bold moves: this board short wants you to send it no matter what. Next up is Oh Buoy, a highly versatile swim short that offers unreal support in and out of the water. Combining other-worldly prints and exceptional comfort, this style is primed for your next pool party.Shop Now
Launch Date: March 2021
All day. Every day. No, really, we’re not just saying that. 3Six Five combines the over-the-top softness of premium Modal with the grab-and-go durability of cotton, creating the kind of premium loungewear you won’t ever want to take off. Whether you’re out and about, grabbing a beer, playing pick-up hoops, or just chilling at home, this is a must-wear for all men of leisure.
LAUNCH DATE: MARCH 2021
Do you wish you were an Oscar Mayer® wiener? That’s weird. Us too. We’ve teamed up with Mr. Mayer himself to bring you our best-dressed designs to date.
Launch date: March 2021
Say hello to Hot Shot – an all-new boxer brief featuring our proprietary DropTemp technology. Designed to beat the heat (scratch that – completely crush it), Hot Shot uses a highly breathable, quick-dry technology that amplifies your body’s natural evaporative cooling capacity.
Launch Date: April 2021
No, we’re not kidding. For the first time ever, our limited-edition boys’ line will be available all year round. Made using the same super-soft fabric we use for our men’s styles, these bite-sized boxer briefs and tees are specifically designed to keep kids comfortable. Featuring non-chafing Flat Out Seams™ and a number of playful prints, you could say we’re looking out for the little guy.
Returning: September 2021
They said it couldn’t be done. They said we couldn’t make a pair of underwear any softer. They were wrong. Our first-ever cashmere collection (yes, you read that right: CASHMERE), Mega Lux comes equipped with two incredibly soft, ultra-premium pieces you’re going to want to add to your wardrobe. When it comes to comfort, this is the cream of the crop.
Will also be available for purchase at Harry Rosen stores.