Brand new styles built for movement.
Maximize softness and support in fresh new styles designed for elevated all-day wear. Upgrade your underwear ASAP.

Cotton has never been this cool.
Keep it extra-cool this summer in DropTemp® Cooling Cotton, made using an uber-soft cotton/modal blend.

Strop scrolling: new socks just hit the site.
Cushioned for all-day comfort and support, you won’t find a softer sock.

Proudly Canadian since 2006.
Founded in Vancouver in 2006, we're Proudly Canadian. Explore Canadian men's favorite pouch underwear.