Skip to content
Announcement Messages

About SAXX. 

We're obsessed with the comfort of your manhood. 

The SAXX mission.

To support men to be the best version of themselves through life-changing underwear that looks good, feels great, and performs where it matters.

A Man flexing while holding a basketball, wearing SAXX Multi-Sport Mesh Boxer Brief

The pouch underwear innovators.

Who we are. 

Instigators of change. We invented men’s pouch underwear nearly 20 years ago.

And we’ve been changing men’s lives ever since. 

We confront the uncomfortable. We take on men’s intimate problems with boldness and tenacity. We fix them. And we deliver life-changing comfort and support.

Men have been dealing with discomfort for decades. But it was SAXX’s founder, Trent Kitsch, who recognized men’s discomfort and innovated to solve it.   

A product developer's sketch of a boxer brief

In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from uncomfortable chafe.

As a former baseball player, he imagined a catcher’s mitt hammock design turned upside down and built into his underwear.  

A gif of an exploding boxer brief, exposing the inner construction and BallPark Pouch

After the fishing trip, and with the hammock idea still percolating, he worked with a seamstress and designer — and himself as the fit model — to create a paneled fabric hammock that separated his balls from his legs. 

Fourteen prototypes later, the BallPark Pouch® and SAXX Underwear were ready to change men’s lives. 

A display of SAXX products inside a department store

SAXX today.

Today, our focus remains the same: to equip you with game-changing, next-level comfort — without restriction or distraction.

Each of our collections are designed for end-use activities — and feature our life-changing technology.

We deliver support where you want it. Ignite your confidence when you need it. And deliver underwear and apparel that elevate your everyday. 

It’s an imperfect world but here are some of the ways we commit to making it better.

Our sustainability mission.

For too long, mankind has neglected himself, as well as his planet. As we solve men’s private problems, we know we can’t neglect the world’s public ones. That’s why we’re looking at and beyond our products to reduce our environmental footprint and improve our social impact.⠀

 

  • Reducing environmental impacts and using safe chemistry in our materials.
  • Ensuring social and environmental responsibility in our supply chain.
  • Updating our packaging to curbside-recyclable paper Vela™ bags.
  • Promoting health and self-care in our community.⠀

 

 Our innovation was born by turning private problems into product innovations, and that’s why we are committed to improving upon the impact we make. Because life-changing comfort shouldn’t come at the expense of the planet — nor those who live on it.⠀