Senior Manager, Wholesale Marketing

THE SENIOR MANAGER, WHOLESALE MARKETING WILL….

Be responsible for the strategy and execution of all omni-channel marketing initiatives within the wholesale channel at SAXX. This integral role ensures that all campaigns align with the wider brand strategy, that the brand shows up consistently across all retail environments, and that strong relationships with key wholesale partners are maintained.

Internally, this individual is the brand representative with sales, and the sales representative with brand. They will have a broad understanding of the workings of both departments to ensure communication flows seamlessly between both teams. This position supports wholesale account growth, brand awareness, new customer acquisition, sell-through and cross-selling worldwide.

RESPONSIBILITIES INCLUDE: 

Channel Strategy & Leadership

• Define the global wholesale & distributor marketing strategy, aligning with overall brand priorities.
• Partner with sales leadership to identify growth opportunities and define annual channel objectives.
• Act as the senior marketing liaison for key distributors and wholesale partners.
• Lead, mentor, and develop your team member, building a culture of accountability, collaboration, and continuous improvement.

Account Marketing

• Work closely with buyers, retail media contacts and sales directors to develop and implement omni-channel marketing campaigns that are aligned with the internal SAXX marketing calendar, and tailored to individual key accounts in both the US & Canada.
• Build scalable marketing toolkits tailored for distributors and wholesale accounts.
• Continue to test and learn on new vendor marketing initiatives to support seasonal campaigns, product launches and partnerships including, but not limited to email, META, on-site display, sponsored ads, in-store secondary placements and retail adjacent OOH.
• Constantly evaluate and audit SAXX’s presence on retailer websites to ensure the brand is showing up consistently. Recommend any adjustments to relevant retailer merchandising teams.
• Attend retailer headquarters and store locations as needed to meet / build relationships / conduct research.
• Operate as a channel owner and active contributor to the internal GTM process.
• Manage the relationship with SAXX’s 3rd party servicing agency.
• Act as the internal liaison between the brand/creative team and the sales/commercial team, ensuring clear communication, timely brief submission, relevant information dissemination.

Fixtures & POP

• Own the general fixture and POP program, ensuring that all display elements and POP items are functional and serve a purpose.
• Identify any incremental display needs based on new channel streams, new product launches, etc., and work with 3rd party display vendors to develop and produce items in a timely manner.
• Manage and refresh any current custom display and shop-in-shops that are in market, and execute on any new opportunities that arise. 

Tradeshows

• Build and maintain a tradeshow calendar, ensuring that all registration and execution timelines are built out and adhered to.
• Where necessary attend tradeshows to manage setup and tear down, support the sales/commercial team and represent the brand.
• Manage the SAXX tradeshow booth, ensuring any maintenance issues are addressed with vendor, and refreshed booth creative is briefed in for each show.
• Ideate on additional marketing opportunities to broaden SAXX’s reach at larger tradeshows.

Budget Management

• Act as the owner of the wholesale marketing budget, ensuring that all invoices are approved and entered in a timely manner, campaign spend remains within budget, and any accruals are tracked month to month.
• Liaise with finance to ensure payments are processed for all vendors.

REQUIRED QUALIFICATIONS:

• 5+ years of experience in marketing, wholesale marketing, or trade marketing.
• Strong understanding of integrated marketing (digital, wholesale, events, partnerships, PR).
• Excellent cross-functional leadership skills.
• Exceptional communication, storytelling, and presentation skills.
• Experience leading and working on projects in a multi-function (product, sales and marketing) environment.
• Strong process-driven abilities and a passion for facilitating structure.
• Strong relationship builder and peer influencer.
• Proactive and willing to go the extra mile with a strong work ethic; self-directed and resourceful.
• Travel – required within North America.

Don’t meet every single requirement?  Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every qualification.  At SAXX we are dedicated to building a diverse, inclusive and authentic workplace community, so if you’re excited about this role, but your past doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.  You might just be the right candidate for this or other roles.

WHY WE THINK YOU’LL LOVE WORKING WITH US

• We offer equitable salaries, a comprehensive benefits package including health, dental, and vision coverage to support your wellbeing.
• Get additional health care support through a virtual health care platform and an Employee and Family Assistance Program.
• Participate in a profit-sharing retirement savings program.
• 3 weeks paid vacation.
• Hybrid working environment.
• 4 paid days off are dedicated for you to volunteer in your community and to support causes that matter to you most.
• Have your birthday off to celebrate in style.
• Free products? Yes, please! Every SAXX employee receives an annual $600 credit to treat themselves and the people in their life to our premium products.
• Hang out with the cute and cuddly dogs in our office (Woof!)
• Stay fueled with healthy snacks, coffee, and tea.
• Be part of a team of incredibly talented, passionate, and empowered people focused on building and innovating.
• Make an impact with your work—each person has an equal opportunity to contribute to our goals.
• Join one of the fastest-growing companies and find opportunities to grow in your own career—offering advancement opportunities for our team members is important to us!

TO APPLY…

Please forward your resume and quote Senior Manager, Wholesale Marketing in the subject line. No phone calls please. We appreciate your interest in the role, however; only successful applicants will be contacted for an interview. Thank you for your interest in a career with SAXX.

Please keep tabs on your junk/spam folders. Our emails may end up there and we want to make sure we have the opportunity to connect with you!