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Email & SMS Marketing Specialist


Remote, Canada or USA


Full Time

Date Posted

January 26, 2022

SAXX Underwear Co. is looking for a Email & SMS Marketing Specialist to join the team based in Vancouver.

This is your opportunity to be part of a globally growing brand in a dynamic work environment.


Plan, develop, deploy, and optimize new and existing Email & SMS marketing campaigns. Your role will be both strategic and hands on. You have a knack for asking the tough questions and have the analytical ability to validate the answers. You have a good understanding of the end-to-end process of email and SMS marketing: from strategizing, building audiences, setting up tests to analyzing post-deployment performance and implementing optimizations. You demonstrate a positive can-do attitude, work well in teams and a fast-paced environment, and enjoy solving complex problems.

Responsibilities Include:
  • Own the Email and SMS marketing program, including strategy, segmentation, targeting, testing, acquisition, reporting and optimization
  • Manage the email building team via our AOR and oversee the email QA process
  • Support managing relations with our ESP’s
  • Optimize automated Email and SMS journeys to improve repeat rate, increase LTV and convert subscribers to loyal customers
  • Build out targeting and audience strategies through Segment (CDP) to ensure Email and SMS campaigns are as personalized as possible (customer lifecycle segmentation, predictive analytics, affinity-based targeting)
  • Map out Email and SMS customer journeys to optimize messaging frequency
  • Build an Email and SMS A/B testing strategy to continuously improve campaign performance
  • Optimize our Email and SMS program’s automation and AI capabilities
  • Optimize Email program UX by applying UX best practices (mobile first approach)
  • Draft creative briefs that enable designers to bring the vision for each email campaign to life
  • Track and analyze weekly and monthly KPIs against established industry benchmarks and share key learnings with business stakeholders
  • Support first party data growth by building out new lead generation tactics and touchpoints
  • Own the email list cleaning process (purge email addresses and delete inactive subscribers)
  • Own coupon code strategy as it relates to Emails and SMS
  • Support building out the international email program by introducing new automated journeys and localized content
  • Support with future email cross promotions, advancement of features and capabilities while staying current with industry best practices and competitor programs
  • Assist with the implementation and adoption of new technologies
Required Qualifications:
  • University Degree or equivalent in marketing, business, communication, or a related field
  • 3+ years of experience in eCommerce email marketing. If you have SMS experience, added bonus, but not a requirement.
  • 2+ years of experience completing data-driven analyses that delivered value and generated revenue within an eCommerce organization
  • Strong understanding of customer acquisition, retention, and lifetime value and frequency management
  • Strong knowledge of Email and SMS marketing trends and best practices including content strategies, journey mapping, targeting, segmentation, and A/B testing
  • Experience with automation systems, CDP platforms and web analytics
  • Experience with Listrak and Wunderkind is a bonus
  • Data-driven, results-oriented and process driven, with high expectations of self and team
  • Proficiency with Excel and Google Analytics
  • Excellent communication skills (oral and written)
  • Ability to problem solve and seek out solutions
  • Detail-oriented and are able to manage multiple projects
  • Flexible team player who’s comfortable working in a fast-paced, results-oriented environment
Why we think you'll love working with us
  • We offer competitive salaries, a comprehensive benefits package including health, dental, and vision coverage, and an Employee and Family Assistance Program to support your wellbeing
  • Get additional health care support through a virtual health care platform and a health spending account
  • Have your birthday off to celebrate in style
  • Be part of a team of incredibly talented, passionate, and driven people focused on building and innovating
  • Make an impact with your work—each person has an equal opportunity to contribute to our goals
  • Join one of the fastest-growing companies in Vancouver and find opportunities to grow in your own career—offering advancement opportunities for our team members is important to us!
  • Stay fueled with our in-house chef, healthy snacks, coffee, and tea
  • Hang out with the cute and cuddly dogs at our headquarters
  • Stay fit with our in-office gym
  • During the COVID 19 pandemic, we learned the majority of our roles are remote-friendly. Although there may be times where it is required or more effective to be in office for certain meetings or tasks. As the pandemic evolves, we will continue to adjust our working arrangements as necessary
To Apply…

Please forward your resume quoting Email & SMS Marketing Specialist in the subject line. No phone calls please. We appreciate your interest in the role, however; only successful applicants will be contacted for an interview. Thank you for your interest in a career with SAXX.