Meet our leadership team.
Tom Berry
Chief Executive Officer
On well-being and teamwork.
The difference between coworkers and teammates is everything. Having teammates propels your engagement, success, sense of community, and ultimately, wellbeing. At SAXX, we are a team that drives results, creates life-changing products, and overcomes obstacles together. And it’s the diversity within SAXX that makes us a stronger team: one that challenges the status quo, supports each other, invents the future, and has fun – always!
Adrienne Uy
Chief Financial Officer & Chief Operations Officer
On learning.
Continual learning drives innovation and positive change. Staying curious and persistent in the spirit of learning and collaboration are qualities that need to be cultivated and nurtured. Our ability to learn and, in turn, teach, will ultimately allow us to leave the world in a better place than when we came into it.
Adrienne Moser
Chief Product Officer
On trust.
Plenty of studies show how central trust is to job performance and satisfaction. In providing my team with a line of sight to the company’s goals and how their roles contribute to the bigger picture, I aim to give employees as much ownership and autonomy as possible in the decision-making process.
Shawna Olsten
Vice President, Brand
On creativity.
It’s important that my team has the space and confidence to be ideating how we can improve, challenge, and evolve. Shaking up a category that’s antiquated in products and representation rests on welcoming new ideas, and supporting each other to think provocatively, think out-there, and most importantly, think big.
Jeff Allen
Vice President, eCommerce + Digital Marketing
On growth.
The SAXX brand has all the ingredients to continue to grow and thrive in a competitive landscape: the product is innovative and functional, with just enough fun to make it a compelling and differentiated offering. The inevitable result of these elements – backed by a team focused on introducing SAXX to men everywhere – is transformative growth.
Angela Low
Vice President, Global Logistics
On empathy.
The ability to lead with empathy is essential. It has a direct impact on team culture, performance, and results. Putting people first and delivering strong results are not incompatible goals, and the ability to demonstrate empathy as leaders has never been more important.
Adam Craig
Vice President, Wholesale
On leadership.
Leadership isn’t managing people. It’s about empowering them to challenge the status quo, think big, work together, be creative, learn from mistakes, embrace differences, and rise to challenges and opportunities every day. At SAXX, we practice thoughtful leadership to create an inspiring culture.
Chelsia Chan
Senior Director, People + Culture
On community.
A thriving community provides endless opportunity and potential. It serves as a hub to amplify individual voices from diverse backgrounds and lived experiences, creating perspective while collectively working towards a common goal. The synergy within a community fosters collaboration and nurtures a sense of belonging. This is what we continue to build together at SAXX.
Without our employees’ resiliency, creativity, and pizazz, we wouldn’t be the change-makers we are in men’s comfort. Being trailblazers in self-care, however, starts with care within our company walls.
What matters to employees matters to us: our culture is informed by our team members. Whether it’s gathering staff feedback to create a workplace that meets individual needs and ideas, prioritizing respect and trust to strengthen collaborative efforts, or equipping employees with the tools and resources to set them up for success – we strive to create a culture that is welcoming, cooperative, and encouraging.
At SAXX, there's no ‘on-brand’ employee – we celebrate team members' true, authentic selves. To foster a safe and inclusive environment, we lead with empathy, transparency, and flexibility. Because innovation starts with a sense of belonging.
The SAXX Core Four
To build our core values, we put our heads together to identify principles that represented us professionally and personally. We also wanted these ideas to function as a blueprint for the culture we sought to cultivate.
These discussions yielded the SAXX Core Four.
SAXX benefits.
Great Place to Work® Certified.
SAXX is proud to be named a Best Workplaces (TM) in Canada by the Great Place to Work® Institute. This award recognizes companies that create an outstanding employee experience and workplace culture.